SOUND WITH POWER
The raw emotions music and sound can generate within you was the basis for the new Mercedes-Benz E63 AMG commercial. Music mixed with forces of nature, memories of childhood and classic TV shows and the roar of the Mercedes-Benz E63 AMG engine, were mixed together to create an emotionally driven Ad.
For the interactive campaign we built a dynamic sound tool that allowed users select their own preferred clips, try various audio-visual mash-ups, while all the time keeping the music in perfect sync and then create their own remixes of the original advert. The best remixes were broadcast in the weeks and months following the launch of the campaign.
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