Are you a nosey neighbour?

I directed this quirky interactive project for Ted Baker working with Nexus Interactive Arts. Part of their global 'Keeping up with the Bakers' Spring/Summer campaign, the installation was rolled out to key Ted Baker stores across the UK and Europe, including flagship store Regent st.

Passers-by can play the part of the nosey neighbour, literally! By placing their palms on special prints on the window, we catch them in the act of peeking! Their faces are then added into the window scenes, looking in like jealous peepers who will stop at nothing to see what the Bakers are up to!

Watch the making of