Are you a nosey neighbour?

I directed this quirky interactive project for Ted Baker working with Nexus Interactive Arts. Part of their global 'Keeping up with the Bakers' Spring/Summer campaign, the installation was rolled out to key Ted Baker stores across the UK and Europe, including flagship store Regent st.

Passers-by can play the part of the nosey neighbour, literally! By placing their palms on special prints on the window, we catch them in the act of peeking! Their faces are then added into the window scenes, looking in like jealous peepers who will stop at nothing to see what the Bakers are up to!

Watch the making of


An interactive Art installation exploring the idea of emotional resonance, in that, every object can be imbued with a memory through the interactions and the emotional attachment we place upon the items we so voraciously consume, then eventually cast aside.

Exhibited at ‘Light Bites’ a Light Art exhibition in London’s Docklands, the installation playfully invited you to awaken and glimpse a story locked within.

Alex Jenkins - Shadows of a former self


The Moon Seat continues on it's tour to Milan for Digital Design Days, a 3 day festival celebrating creativity in Digital Design bringing Italian and International talent together through a series of talks, workshops, showcases and installations.

The Moon Seat travels to Berlin

The Moon Seat installation was invited to the Festival Of Lights Berlin. A 10 day light festival, featuring art and events across the city. We brought our art to the public in two locations, firstly by NikolaiKirche (Berlin's oldest church) and then onto Märkisches Viertel in North Berlin, where we met a very refreshingly different public. View more images here.


Change the World with Code

A recent project from Made with Code Google's initiative to bring more girls into the coding community, gives young women a chance to make their voice heard by coding a statement about the change they want to see in the world and have it broadcast at the Global Citizen Festival.

Proud to have been part of this ambitious creative initiative to help give hundreds of thousands of girls a platform to share their vision of a better world and raise awareness of the UN Global goals for sustainable development.


An interactive light installation inspired by the Moon and based on an idea around playing with peoples shadows.  Conceived, built, produced and ran independently of clients and agencies, the art project took it's first public outing at the prestigious Cambridge Union Society as part of Cambridge Light Festival E-Luminate. More glimpses from the festival and behind the scenes here.

Get away with Guardians of the Galaxy

Working with Google and Disney B-Reel helped launch ‘Guardians Of The Galaxy’ by creating ‘Galaxy Getaways’, a fake travel agency that could take you on a holiday to the stars, …because Earth is so f***ing boring … Through Google Maps would-be holiday makers were transported directly from there home to exploring the delights of Xandar, Morag and Knowhere via custom created Street Views. Catch a flight -

Sainsbury's to the rescue

Over at B-Reel we’ve just launched this helpful web tool with Google and Sainsbury’s called Food Rescue.An inventive idea to try and help people waste less food, save some money and do a little good for the planet, by suggesting recipes to use up your left-overs.

Simply tell it 3 or more ingredients and the tool searches for recipe ideas. To help make it even more convenient, the tool is mobile focused and uses voice recognition technology so you can tell it what you’ve got whilst your raiding the back of your fridge!

As a bit of encouragement the tool also averages the food you save as you cook recipes, showing you how much you’ve been saving over time and how your waste reducing skills are coming along.

With anything up to 7.2 million tonnes of food going to waste in the UK every year - I’m extremely happy to be involved in anything that can help make us more aware and contribute towards tackling the issue.

Read more here

Sainsbury's Food Rescue

Samsung at Milan Design Week

Recently completed this epic project for Samsung. We created the signature installation for their yearly contribution to Fuorisalone at Milan Design Week. Titled 'Flows: Journey to the future', the art piece celebrates Samsung's dedication to design and innovation. The transformation of products and parts from today's recognisable white goods into a digital flowing form, symbolises the progression of technology and knowledge.  Read more about it here.

The sky at night . . . well sort of

To celebrate B-Reel’s 5 years in London, we threw a party and kicked off an internal R+D project to make a centre-piece for our guests. 'Star Canvas' is a Leap Motion navigated star chart we projected onto a large geodesic dome structure. Possibly the largest guest book ever, we invited guests to explore our custom sky at night using gesture control, create their own constellation and leave us a comment to commemorate the evening. Find out more here.Star_Canvas_constellation Star_Canvas_party