The California Milk Processor Board, home of the long running campaign ‘Gotmilk?’ needed an overhaul of its pre-broadband corporate website. The re-launch needed to be fun, fresh and live up to their award-winning campaigns. The site also needed to deliver the ‘super-drink’ message quickly and memorably.
The characters were designed so they could be re-constructed from milk cartons. Every time a game was completed a character sheet was unlocked and could be downloaded.
The site needed improvements to it's functionality and help raising awareness of the wealth of information from medical studies to recipes, available throughout the site. The refresh linked deep content directly to the fun-focused front of the site in a more contextual way.
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