ALL FOR THIS
Every pass, every kick, every metre, tackle, foul and shirt-pull, every minute decision has carried these players to the EUFA Champions League final at Wembley.
The idea was to represent all the critical individual decisions as particles of data and show how the culminated effect creates the decisive actions of the players. Similarly how every precision made part brought together creates an Adidas boot and then merging with the skills of the player, playing a critical role in their effort to ultimately succeed.
A multi-platform campaign, the project ran across digital outdoor screens, print, in-store, across London and online. It also included an online competition where users couldpredict the final and track the results in real-time.
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